In My Mind and In Your Mind Too
2012
In our increasingly homogenous culture, media is broadcast and distributed on a massive scale. This means that we have a profound shared cultural history. A hit song is something huge numbers of people have in common, something to which they all feel an connection.
These videos employ two of the most famous songs in the English-speaking world in the latter half of the twentieth century. Watch the cards being flipped over, and experience the song again – but only the version that exists in your own memory.
(Shot in glorious HD. Made smaller for the internet.)